This is marketing that aims to create a stir around a brand, company, event or product. The name comes from the English word “buzz”.
The goal of this form of marketing is to get people talking about the brand or ad, so that it effectively spreads on its own, because it can reach people's awareness without them ever seeing the ad.
A campaign is considered successful when the public and the media start to take an interest in the brand or event.
How do you prepare and plan such a campaign?
First of all, you need to catch attention, surprise, shock, entertain or provoke in some way. Everything must be perfectly thought out and planned in advance, because coming up with a topic that could interest a large group of people is not easy. It takes experience above all, but also a well-thought-out strategy and an original idea.