FAQ / Glossary

Title and meta description

‹ Glossary

The title is the name of the page shown on the browser tab and as the blue link in search results. It should be unique and roughly 50 to 60 characters long. The meta description is the short description below it, roughly 120 to 160 characters. It does not directly improve your ranking, but it decides whether anyone clicks the result.

Every page should have its own title and description. For more general information see meta tags.

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