This abbreviation stands for Pay Per Click. PPC advertising is a modern form of internet advertising that takes the form of short text or image messages.
The principle is that the advertiser does not pay for every display of the ad, but pays only after a user clicks the ad itself.
Use
PPC advertising and PPC campaigns are an ideal way to improve your position in search engines and a very important complement to search engine optimization (SEO). There are many companies on the internet that let you use their services and plan PPC campaigns after registration. The best known is certainly Google Ads (formerly AdWords) from Google.
Advantages
The biggest advantage is that advertising based on clicks can be planned and measured. Another advantage is that the person who clicks an ad is usually likely to be interested in your company or product, or was somehow caught by the ad.