This name stands for building backlinks, which point to your website from other websites, as described in another article.
This field deals with a very important part of search engine optimization (SEO) and is therefore also very important for the ranking of your website in search engines.
It might seem that the more links lead to your page, the better. That is true to a certain extent, but it is important for these links to be of good quality. A quality link is one that comes from a page related in some way to the topic of your website.
It is an activity that needs to be carried out over the long term and with precise steps in order to have the desired effect. It will earn you a better place in search results, and thanks to that your website will become more popular and better liked.