Banners are advertising strips, posters and boards. They are a type of graphic advertising used to promote things on websites.
They take the form of a rectangular or square image, animation or interactive graphic, sometimes accompanied by sound. Banners are intended mainly for promotion and other marketing purposes. They are one of the most popular forms of advertising on the internet.
Use
Banners can be static or animated. They can be small, or they can span the whole page. It depends on the function they are meant to serve. Their main function is to reach a large number of customers in the shortest possible time. Banners are ideal, for example, for shops with a seasonal offer, such as a spring clothing collection. Another use is advertising when building a company brand.
Banners are also suitable for competitive struggles, where it is very hard to stand out in an extremely competitive environment and where classic SEO optimization or PPC advertising is not effective.
Advantages and disadvantages
The main advantage is that this type of advertising is widespread, and many companies specialize in it. You will come across both paid and free systems.
A disadvantage can be so-called banner blindness, or poorly targeted advertising that the systems display in the wrong places.