This is the text of a link: the part of the text you can click to get to another page, for example a whole article or the continuation of a text.
Anchor text is at least as important as the page title itself. It is usually highlighted on the page, most often by underlining or a different color. The anchor text should always say where the link leads or what will happen when you click it.
Uses:
Because search engines give great weight to link text, it is important to choose the words, phrases and whole sentences that will serve as the link carefully. They are used to judge the quality of the whole page and to determine its position in search results. You should avoid meaningless texts such as “Click here”. It is ideal to use relevant keywords.